Founder & CEO, FireDreams Ent, F-AudioLabs, Sondelli Guitars, Spektratone.

Francesco Sondelli is a Billboard-charting songwriter, producer, multi-instrumentalist, inventor, and the Founder & CEO of FireDreams, a creative ecosystem spanning musical instruments, pickups, pro-audio hardware and software, artist development, and education. Based between Los Angeles and Tokyo, Francesco’s career blends three lifelong passions—music, innovative design, and entrepreneurship—into a body of work that bridges cultures and inspires musicians around the world. Francesco is also the creator of F-AudioLabs, originally launched as F-Pedals and developed alongside legendary producer and longtime friend Eddie Kramer, which has since evolved into a modern hardware-and-software pro-audio company. His innovative plugins are marketed and sold through the Nembrini Plugins website, with whom Francesco has a close business relationship.

Francesco is also the founder of Sondelli Guitars, a boutique Japanese-built guitar company known for its advanced 3D Custom Shop and exclusive use of ultralight, resonant Japanese Kiri wood. His third brand, Spektratone, specializes in pickups with innovative hybrid-magnet designs—along with other components—crafted to merge vintage character with modern responsiveness.Over the past three decades, Francesco has produced, written, and recorded music across the globe. His music has charted on Billboard, appeared in film and television, and reached international audiences through his work as a songwriter, performer, and producer. He continues to collaborate with world-class musicians, engineers, and creators across multiple genres. Through FireDreams, Francesco serves the global music community with innovative products, educational initiatives, storytelling, and artist-driven experiences. His work blends Italian soul, California creativity, and Japanese craftsmanship, forming a distinctive artistic identity recognized throughout the industry. Francesco is also a frequent speaker at international events.

Francesco splits his time between Tokyo and Los Angeles with his family. When he’s not designing instruments or developing new products, he is composing, recording, performing, and creating the next wave of music, content, and innovation for the FireDreams brand family.